kicks ass. Canada
1. They have this check-in person named Janet who doesn’t care if every single one of the ten duffel bags and beaten cardboard boxes you throw at her goes overweight. “That’s what these are for,” she says as she sticks another bright orange HEAVY tag on another HEAVY box.
2. On overseas Air Canada flights the beer is free – and that includes the Molson, not just the crappy American beer in the stupid uber-patriotic cans.
3. Air Canada’s in-flight magazine is pure and genuine entertainment; unintentionally purely and genuinely entertaining. Like young children. The New York Mets. Donald Trump, you know.
Last month I flew Air Canada from Newark to Toronto to Tokyo. The 90-minute first leg consisted entirely of beverage service and my two sons wrestling for dominance over the arm rest controls. (If you have to ask why my two sons were fighting if they each had their own arm rest controls then you obviously don't have two sons). My kids kept hitting the call button, driving the flight attendants so absolutely nuts I began wondering how many more times it would be before they came down the aisle waving torches and pitchforks.
Talk about pure, genuine entertainment.
Settling in for the Toronto - Tokyo leg of the journey, while my kids were going bananas over the video entertainment system (and I was going bananas over the impending free beer system), I noticed that the seat pocket in front of me – and every other seat pocket within reach – still contained last month’s edition of enRoute, Air Canada’s mis-capitalized in-flight magazine.
My first thought: How can the guy on the cover look so happy carrying his twelve-year-old son around a museum on his shoulders? And while wearing red pants no less?
My second thought: Why can’t my kids just figure out the god damn touch-screen?
In-flight magazines are always good for a laugh. Continental/United offers up supercilious travel articles like this, while any given Chinese airline will, true to form, produce the cheapest crap on the planet, right down to the idiotic English translations.
Rarely, though, will an airline mag provide unwitting humor front to back. This sort of literary feat is normally only ever seen in the Wall Street Journal Magazine. But by the time I was finished confiscating my sons’ riot-inducing mini-pretzels and stuffing them into my seat pocket I’d realized two things. One, our plane’s video system was malfunctioning, not my sons’ brains as I had been suggesting for the past two hours. And two, Air
brings in-flight magazine entertainment to a whole new level. This back issue in my hands was so good, in fact, that I only had one beer the entire flight. One! And did I mention they were free?! Canada
For any of you not lucky enough to have flown Air Canada lately (and who knows how long this June 2014 issue has actually been gracing Air Canada’s seat pockets), do not despair. For here I give you the 30 greatest highlights of this most recent outdated eNroUTe.
1. Editor In Chief Ilana Weitzman gets the ball rolling by stating that her magazine is going to show us how globalization, rather than prostituting local cultures, “can, in fact, revive local traditions”. She then goes on to say one company they spotlight this month (and who knows how many months) is helping to “evolve local traditions” – another way of saying “changing the way other people do things so they are more like we do them”. She even bolsters my sarcastic and wholly accurate view by explaining how one Canadian is “bringing
’s heritage carpets to Canadians in a new way, revamped for contemporary tastes”. Nice try, Ilana. Interesting color scheme there, but the pattern is sooo not Eastern Canadian. Can you re-thread it a bit to make it look more like a herd of caribou? Turkey
2. As with any rag that places style before substance we see plenty of self-indulgent advertisements early on. Subaru rolls out a two-page ad touting their 2014 Impreza as “Beautiful on the outside…and the inside.” What a load of bull. Sorry Mr. Subaru Ad Manager, but I used that line all the time when I was single and it never, ever worked. (I will concede, Sir, that your use of the phrase “well-equipped” does work in your case. In mine it only got me slapped.)
3. Hugo Boss’s ad for sunglasses urges us to “Master the Light.” Judging from the cheap burgundy sport coat, textured pink dress shirt and black knit necktie combo the guy in the ad is wearing I imagine Hugo’s shades must pretty much block out any and all light.
Lesson: Don’t wear Hugo Boss sunglasses when you are getting dressed.
25. In a customer appreciation piece, plastic surgeon and Air Canada Altitude Super Elite 100K Frequent Flyer Member Trevor Born, MD recommends an impetuous, no worries approach to travel. “If you run into someone who says Join me!," he says, “just go.” Which, we can reasonably speculate, will land at least a few unsuspecting tourists bloodied and beaten in a gutter and, subsequently, in a plastic surgeon’s chair.
4. An ad from Ciroc, makers of some kind of distilled coconut-flavored drink made from grapes (don’t ask me, I just point these things out), tells us to “Celebrate Luxury”. To be honest I have no idea what that means. The manifestation of the concept, though, is probably something like this.
5. A half-page ad for Sterling Metalsmith jewelers showcases an impossibly beautiful woman dressed in jewelry and nothing else, her arms positioned over her breasts as she touches her manicured fingertips to her smooth, impeccable complexion in a way that makes it impossible for me to put my tray table down. “Free Charm!” it says alongside the perfect features of her face. Sterling Metalschmucks! You think she needs charm to get by?
6. In a one-page tourism pitch
tries to lure potential visitors to her capital by asserting an 18thCentury castle in the middle of a modern city is “unexplainable” – and therefore worth seeing, I guess. First of all, sure, Mexico City is modern in terms of population density, crime rate and pollution levels. But as far as finding a castle in the middle of a city, I guess we can’t explain Salzburg, Ljubljana, Osaka or Lhasa (which we can now classify as modern thanks to China’s methodical destruction of its heritage) either. Tip: all these places are much safer and cleaner than Mexico City (except Lhasa thanks to China’s myopic tyranny and paranoid rules for being a good little tourist – or Buddhist monk). Mexico
|Il est bon d'être le roi.|
7. On Page 25 Calin Rovinescu, President and CEO of Air Canada, brags about his company’s planes’ “next generation inflight (their typo) entertainment system”. Seeing as we were somewhere over Manitoba before they could get the in-flight entertainment system even half-working I’d say Calin, President and CEO of Air Canada, needs to stop celebrating his own luxury and take a closer look at the company he is ostensibly running.
8. Among a collage of blurbs about attractions in Amagansett, Long island, New York (one of them the Sea Slug Lounge, talk about free charm) is a perky bit about “Vicki’s Veggies”, where Vicki “keeps her mother’s great blueberry pies hidden behind the counter because everybody wants them”. Not exactly sound business strategy there Vicki.
9. The first two pages for “Discover
America”, a Please-Travel-The-US magazine within a Canadian in-flight magazine, is an ad for Puerto Rico. I guess this is the beginning of the end of political correctness about our 51ststate?
(Note: #2 in this sub-magazine’s 20 Great American Adventures?
10. A two-page ad for the U.S. Virgin Islands (this sub-mag should be titled “Discover the American Empire”) poses the following question: “Why dress in layers when you could layer on sunscreen instead?” Ilana Weitzman and her cadre of editorial assistants (as it may be) certainly missed that one. Hey people! Freeze your ass off in
Quebec or kayak naked in tropical St. Croix?
|Screw Canada, eh?|
, casting her line into the tourism waters, tries to lure us north by mentioning golf, fishing and “a thousand other ways to put a smile on your face” – ways that, by virtue of their non-mention, probably don’t rank as high as golf and fishing. Hoo boy, get me to Wisconsin yesterday, eh? Milwaukee
12. This Go
! sub-mag ends with a piece titled “8 Great US Cities to Explore”. Sounds like a build-up to seeing some intriguing, unheralded spots across this great big nation, doesn’t it? Well, fasten your seat belts and get ready to be whisked away to… Philly, Atlantic City, Vegas, Boston, New York City, Los Angeles and Chicago. Wow, how inspired. The only wildcard in there is USA Branson, Missouri – presumably included since Visit Missouri bought the next three pages of Go ! advertising space. USA
13. An interview with Denys Arcand (yeah I never heard of him either) opens with a question about how he felt when he moved to
at age 12. His answer? “My school was right near Eaton’s, plenty of taverns and the bars of Boulevard Saint-Laurent. Soon I felt right at home.” Guess Mr. and Mrs. Arcand weren’t exactly the milk and orange juice type. Montreal
14. The piece on page 43 features a shoe salesman with a fancy title that essentially means “shoe salesman”. In the photo he’s wearing a gray dress shirt that, 3/4 of the way down, turns a darker shade of gray. It makes him look like he was very recently standing in about a meter of water. He led a nomadic childhood, he jokes, noting that “the first time I went to the same school two years in a row was in Grade 8.” Which means he either went to eighth grade twice or he never learned to count to two at any of his schools. Maybe both.
15. Next up we see an ad for a clothier who sells at least one dress that makes the wearer look like a cross section of a pear. A red pear. With feet, and a head. Okay so maybe she doesn’t look like a pear, exactly - though she could definitely pass for a Monsanto pomegranate.
|pomegranate - (noun) |
16. After a lengthy piece on great
museums for children (can’t disparage that) we get our look into the world of “old Turkish rugs that have been spiffed up for a contemporary look”. At first this struck me as farcical as whacking a wooden table with a bicycle chain to give it that great and false antique flavor, or selling at twice the price jeans that have been fashionably pre-ripped. But then it occurred to me that I had it all backwards. What they are doing to these “old” rugs is more akin to painting the faces of today’s beautiful, soulless celebrities on DaVinci’s The Last Supper. You like my rug? Well thank you, it’s Turkish… Yes I know, well it looked too, I don’t know, Turkish, so I had it redone so it wouldn’t look so, you know, Turkish. But it’s Turkish… London
17. As if Turkey’s traditions aren’t being bastardized enough they are also turning their carpets into fantastically ridiculous coats. Are you kidding me? "Revenge of the Velvet Vampire Nerds"?
18. The Great Canadian Hotel Fitness Challenge sounds like a tournament for businessmen who hate to sweat. In truth (or in my opinion, which is the same), this article by self-effacing Andrew Braithwaite is a gasping breath of fresh air. Six pages in length, the content is actually offered in English and French, much like the rest of ENrOUTE, so getting through it is a pleasant breeze, not to mention a voyeuristic exercise in exercising while actually sitting on a plane for 13 hours drinking (one) free beer and eating mini-pretzels out of the seat pocket.
19. Inside our second sub-magazine, all about Mexico without a single mention of Puerto Rico, the Executive Chef at the Hyatt Zilara Cancun talks about sourcing his ingredients locally. “Guests say they travel to explore and experience things they can not do at home,” he says with food in his mouth. “By emphasizing the sounds, smells and tastes from the region, you can discover the local culture inside the resort.” Ah yes, those adventurous Hyatt-dwelling explorers.
20. The sub-title of the “Where to Stay in
Mexico” section of this sub-mag, really just an infomercial in print, reads Caribbean or Pacific, find your perfect vacation in with these all-inclusive resorts. Which is kind of like saying “Come to Mexico Flagstaff, Arizona and watch a video of the Grand Canyon.”
21. This sub-rag ends with a four-point “Need to Know” tutorial. Point #1: Spanish is the official language of
. Except in your all-inclusive resort, where it is English. Point #2: Electricity flows at 110-120 Volts (same as Mexico ). Wait, I thought these resorts were all-inclusive, now you’re telling me it’s okay to bring my hair dryer? Point #3: The currency is Mexican Pesos. Canadian and US dollars are also generally accepted. Yes, inside the resort as well as, for all you adventurous types, up and down the tourist strip right outside the front gates of the resort. And Point #4: Airport/resort shuttle transfers are included in your package. Because we wouldn’t want you getting sidetracked on your way to all that authenticity inside the Hyatt. Canada
22. On Page 92 the EnRoUtE pEoPlE bother to offer two crosswords, one in English and one in French. Why not just have one Sudoku? Find some common ground instead of magnifying our differences (while reminding me that I suck at crosswords).
23. In a micro-explosion of geekiness enroute tells us “the auxiliary power unit used to start the Boeing 777’s massive engines generates enough electrical output to power 1,500 desktop computers.” Really? Let’s see, geeks, even if we’re talking those old 25-pound, 256k dinosaurs you guys used to build in your spare time this means we’ve only got power for 37,500 pounds of equipment. Call me crazy but I’m a bit surprised the plane ever got off the ground. There certainly wasn’t enough power left over to run the entertainment system.
24. Next page: Seems some brand development genius named the high-dollar ($695,000 to $3,000,000 per comfy shoebox) residence hotel in the Bahamas The Atlantis.
Question: What happened to the original Atlantis?
|"Here's my card.|
Let me know how your trip went!"
26. Nearing the end of our non-electronic in-flight entertainment we come upon Flight Deck – Our Pilot’s Fast Facts About Aviation. Cool, some random stuff to throw out at parties in lieu of that useless “beautiful on the outside and inside” line. Anything has got to work better than that…
First bit? “Airplane window (noun) – acrylic or glass porthole built to withstand the forces of pressurization.” Wow, someone get me to a party pronto.
27. In a baby blue box in the middle of our Flight Deck we see a big 30 – bold with writing under it like Time magazine will do each week to highlight important, relevant facts like how many people die of lightning strikes while being eaten by sharks off the coast of
every year. So what does the 30 mean here? If you haven’t already guessed, it is the “percentage by which Air Canada’s Boeing 787 Dreamliner passenger windows are larger than those of the B777.” Damn, with this sort of party artillery I think I’m going to need a few condoms too. Fiji
28. More Flight Deck fun: “To calculate the maximum viewing distance from an airplane window, multiply the square root of the plane’s altitude (in feet) by 1.23, which yields a value in miles.” Right. We’ll have landed first.
29. We end our rOUTe with a peek into the intriguing underworld of Air Canada’s Operations Business Intelligence Team, nine fearless individuals who, using computer software, advanced math, statistical methods of analysis and plenty of anti-depressants, interpret key performance indicators like arrival punctuality and greenhouse emissions as well as other raw data added daily to the airline’s massive data banks. (There won’t be a single girl at that party who will be able to resist me now.) All that intensity brings results like “by subtly adjusting block times – a measure of how long it takes airplanes to push off from one gate and reach the next – flights could arrive on time more often during their complicated itineraries.” Yes and if my parents could have subtly adjusted my curfew by a couple of hours I would have gotten home on time a lot more often.
30. Our Ops Biz Intel Team also offers bold numbers to make things like “number of single columns of database data available for computerized analysis” sound even sexier, but I think I’ll put my En Route back in my pretzel-crumb-lined seat pocket and stare at the square root of 36,000 x 1.23 miles of clouds outside my 30% larger airplane window (noun) and ponder the idea of that woman wearing the jewelry and nothing else buying my “beautiful on the inside” line.
Son, push that call button. I think I need another beer.
NOTE: One last look at the guy on the front cover and it hits me. His red pants, white shirt and his kid’s blue shirt form the same color scheme as the French flag, which they appear to be waving proudly in front of the only entity they have not had to consider surrendering to.